The new programmatic YouTube media buying platform from Pixability means that many of the world’s biggest brands will be shifting their budget from TV to online video.
Yesterday, Pixability announced the industry’s first programmatic YouTube media buying platform, Pixability v3, and revealed that Resolution Media, an Omnicom Media Group company, is one of the agencies and brands that has already been using it. Why does that make this a significant announcement?
Daryl Simm, chairman and chief executive (CEO) of Omnicom Media Group, recently told Suzanne Vranica of The Wall Street Journal that his firm has been advising clients to move 10 percent to 25 percent of their TV dollars to online video. That’s significant because his company oversees roughly $54.4 billion in advertising spending around the globe and advises advertisers such as PepsiCo, Visa, McDonald’s, and Apple. Read more…