Vistar Media Taps Carrier Data To Target Consumers Across Mobile And OOH

Vistar Media Taps Carrier Data To Target Consumers Across Mobile And OOH

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Here’s a potential new acronym for you: MOOH – that’s to say, mobile out-of-home.

Digital OOH programmatic player Vistar Media launched an extension of its cross-screen offering Wednesday via a partnership with AirSage, a little-known Atlanta-based company that collects data on consumer location and population movement.

AirSage captures and analyzes in the neighborhood of 15 billion anonymous cellular signal data points every day – a trove of information for companies looking to serve targeted, real-time messages to on-the-move consumers via mobile and OOH.

“Each time a device makes contact with a cell tower, AirSage captures that location,” said Andrea Moe, VP of product management and marketing at AirSage.

Historically, AirSage has sold its data to government entities, the transportation industry and commercial enterprises to help determine traffic patterns or plan road improvements based on signal clusters, which could represent areas of roadway congestion. Read more…

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