Programmatic Transparency And Fraud Issues Have Morphed. Solve Both Or You’ve Sold Neither

Programmatic Transparency And Fraud Issues Have Morphed. Solve Both Or You’ve Sold Neither

Sir Martin Sorrell is worth listening to — always. It’s not by accident that he runs WPP, and so when he says something you instinctively disagree with, it’s well worth delving a little further.

So, his contention is that he’s surprised at the transparency furor over programmatic advertising, no doubt carried out through real-time buying (RTB).

I think many observers would be quite surprised at his surprise. After all, the issues around transparency have been laid out many times — and while arguments may ensue over how transparent a particular agency is, the problems that need countering are out there in the open to be discussed. Read more…

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