YouTube’s TrueView Inventory Goes Programmatic With Pixability

YouTube’s TrueView Inventory Goes Programmatic With Pixability

Pixability, a programmatic video ad platform, this week announced the self-serve launch of its YouTube TrueView programmatic ad platform.

YouTube’s TrueView inventory allows consumers to skip ads they are not interested in, and only charges advertisers when people watch. Pixability claims this is the first time the TrueView inventory will be available for programmatic buying on a self-serve basis. Multiple programmatic video ad experts told Real-Time Daily that YouTube had previously sold TrueView inventory directly or that they had not heard of YouTube selling TrueView inventory programmatically. Read more…

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