Canada starting to tap into programmatic ad buying: Google

Canada starting to tap into programmatic ad buying: Google

itBusiness.ca

Programmatic ad buying is emerging as one of the newest ways to target the right audiences – and Canadian marketers are just starting to discover it, according to Google’s advertising team.

During a press briefing on Thursday, Google executives from Canada and the U.S. delved into some of the search powerhouse’s strategies in programmatic ad buying – a method of advertising where marketers do real-time bids on targeted ad placements, designed to reach specific demographic audiences. One example might be of using an automated process to bid on a spot before a YouTube video plays, targeting a viewer who is male, between 25 and 40 years old, living in a specific country. Read More…

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