Vox Media Embraces Programmatic For Its Scaled-Up Audience

Vox Media Embraces Programmatic For Its Scaled-Up Audience

AdExchanger

Two years is a long time for online publisher Vox Media. In that span, the owner of seven editorial sites – including The Verge, SB Nation, Eater and Polygon – went fromeschewing programmatic to embracing it.

Vox’s strategy changed because its sites grew, explained Joe Purzycki, Vox Media’s VP of advertising.

Vox totaled 20 million monthly uniques two years ago. Today it has 150 million global uniques, and has added four additional sites. Read more…

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