Why mobile programmatic is the future

Why mobile programmatic is the future

According to the IAB UK’s recently released Digital Ad Spend Report – done in conjunction with PwC – mobile video advertising has grown 196% over the past two years to £63.9m. This makes it the fastest growing digital ad format, accounting for £1 in every £5 spent on Internet and mobile display ads.  As automated buying also grows to keep pace with the explosion of ads on the format, there are two key benefits that mobile programmatic can bring for brands. Read more…

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