Whenever business rules and processes are violated, an atmosphere of distrust results, which negatively impacts the growth of the industry.
Transparency is one of the biggest issues in the programmatic advertising industry. It threatens publishers, advertisers and every other player in the programmatic ecosystem.
The IAB highlights that increasingly, indicators reveal that business rules and processes around programmatic buying and selling are not always being observed.
Programmatic advertising has the potential to create equitable, fair marketplaces for ad buying and selling, but only if all players operate with honesty and transparency.
This article highlights common issues in programmatic advertising and ways to improve the programmatic auction so that all players interact with fairness.