Robot fraudsters account for nearly a quarter of “people” watching online video ads and more than one in 10 display ads, according to the largest investigation to date into the digital advertising industry.
A report released on Tuesday found big-name companies including Ford, Intel, MasterCard and Wendy’s were scammed by online fraudsters, many linked to organised crime, who have hacked the computers of millions worldwide.
White Ops, a New York-based web security investigator which compiled the report for the Association of National Advertisers (ANA), calculates advertisers will lose $6.3bn in 2015 to so-called bot fraudsters.
Bot fraudsters infect unsuspecting computer users with malware – malicious software. Read more…