Nearly 25% of ‘people’ viewing online video ads are robots used by fraudsters

Nearly 25% of ‘people’ viewing online video ads are robots used by fraudsters

The Guardian

Robot fraudsters account for nearly a quarter of “people” watching online video ads and more than one in 10 display ads, according to the largest investigation to date into the digital advertising industry.

A report released on Tuesday found big-name companies including Ford, Intel, MasterCard and Wendy’s were scammed by online fraudsters, many linked to organised crime, who have hacked the computers of millions worldwide.

White Ops, a New York-based web security investigator which compiled the report for the Association of National Advertisers (ANA), calculates advertisers will lose $6.3bn in 2015 to so-called bot fraudsters.

Bot fraudsters infect unsuspecting computer users with malware – malicious software. Read more…

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