Snapchat’s $486M Round Should Have Marketers Attempting To Crack The ‘Dark Social’ Code

Snapchat’s $486M Round Should Have Marketers Attempting To Crack The ‘Dark Social’ Code

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Snapchat was supposed to be dead by 2013, or by 2014 at the latest. Either way, it was supposed to be long forgotten by 2015 — especially after it turned down a multi-billion-dollar offer from Facebook.

Instead, the photo messaging app rang in 2015 with a fresh $486 million.

A regulatory filing appeared on New Year’s Eve revealing that Snapchat has raised $486 million from undisclosed investors. It’s a major round of funding for the major enigma. Read more…

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