Havas, Universal Music Alliance Taps Behavioral Data For Insight Into Musical Tastes, Perceptions

Havas, Universal Music Alliance Taps Behavioral Data For Insight Into Musical Tastes, Perceptions

MediaPost

Music says a lot about someone’s personality.

Havas Group and Universal Music Group (UMG) have formed the Global Music Data Alliance (GMDA) to aggregate and analyze the billions of data bytes that the music company and its recording artists generate across digital and offline media.

The behavioral data, as it relates to music, will enable the companies to tap into the human psyche — getting a better glimpse at what makes people tick, rather than focusing on the types of clothing they buy or cars they drive. Read more…

Leave a Reply

Your email address will not be published. Required fields are marked *