Are Verizon and AOL working together to expand their mobile ad offerings? Programmatic might be the center of the drama.
Speaking at a conference yesterday, Verizon Chief Executive Lowell McAdam said the company wasn’t having “significant acquisition discussions” and is more interested in partnerships with media companies and content providers, rather than buying them.
“AOL, along with lots of other media companies, are potential for us to do partnerships,” McAdam said.
Verizon is primarily interested in AOL’s programmatic advertising technology, said Bloomberg, quoting insiders: The automated buying and selling of ads online could be paired with a future online-video product.