CMO Today: 2015–The Year of Cord Cutting?

CMO Today: 2015–The Year of Cord Cutting?

Wall Street Journal – CMO Today

Americans are flocking to cut cable and seek out alternatives.

While there are definitely more options out there, it’s hard not to notice that unless you take the “I’m not paying for anything” route (which is fairly limited), the costs for the various mini-bundles, device and Web connections you’ll need to keep even a modest amount of good TV in your house start adding up quick. Yet, consumers are still interested in these “cord cutting” alternatives.

Mike Shields from CMO Today discusses how the promise of programmatic advertising and quality ad inventory might be driving Google’s Premium Video Play.  He also suggests which companies might be interested in participating.

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