Brands, agencies and publishers agree: 2015 is the year of programmatic branding

Brands, agencies and publishers agree: 2015 is the year of programmatic branding

Digiday

As the old joke goes, New York will be a great city — once it’s finished.

The same could be said for ad tech. Once the demand and supply sides are sync’d, once the marketplaces are perfected and the publishers are on-board, once the metrics and reporting are unified… Once everything is finally done, Ad Tech City will be a great place to live.

It’ll never happen, of course. Ad tech is forever innovating.

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