Turbo Tax Buys ESPN’s First Programmatic Ad Slot

Turbo Tax Buys ESPN’s First Programmatic Ad Slot

MediaPost

Per the Wall Street Journal, Turbo Tax ran a programmatically-purchased 30-second ad during the Saturday 1 a.m. edition of “SportsCenter” on ESPN.

“ESPN says Turbo Tax purchased that ad via a Web-based auction, marking the first such ‘programmatic’ ad the network has sold as part of a new initiative announced last month,” the WSJ writes.

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