This week, MMW caught up with Kent Keilback, CEO OF adMobix, to discuss the future of programmatic, its potential pitfalls, and its prospects for growth in this new year.
Check out a few questions:
MMW: What drives a truly programmatic platform forward?
MMW: What is your outlook on programmatic in the next 3 years and how the digital advertising sphere will adapt to it?
MMW: Should a marketer use a Programmatic Buying Platform?