Could the Mobile Ad Industry Spin off a Data Business?

Could the Mobile Ad Industry Spin off a Data Business?

Street Fight

By now, Duncan McCall is probably ready to leave Las Vegas. When I spoke with McCall, the chief executive of mobile advertising firm PlaceIQ, on Monday, he was embarking on a two-day long sales trip to the Consumer Electronics Show pitching thirty or so brand marketers on the virtues of the company’s technology. In preparation, the company assembled dashboards — one for each brand — that offered graphics and maps detailing their customers’ goings-on in the real-word.

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