Dynamic Pricing Fuels the Automated Price War

Dynamic Pricing Fuels the Automated Price War

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Tis the season for price wars, but now the wars are far more automated than anyone would have imagined. For decades, pricing was viewed as a financial science, with elasticity, demand, profit margins, environmental factors, nbso online casino reviews and branding all factoring into the actual price of a company’s product or service. Today the pricing landscape in the consumer realm has shifted drastically. A competitive price is as close as your smartphone, and pricing wars have become pricing Armageddon for some companies.

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