It might not come as a surprise that more and more marketers are embracing programmatic marketing. Programmatic advertising has been growing for years now, and there’s no sign of a slowdown. Indeed, several forecasts from eMarketer, MediaPost, and BI Intelligence point to significant growth for the industry in the years ahead.
What’s far more surprising is just how rapidly programmatic is growing. The Programmatic Advertising Pulse, a new Chango survey (disclaimer: author works at Chango) of marketers at Fortune 500 companies, reveals that programmatic has made huge progress in the last year alone and has perhaps already made the leap from being the “next big thing” to being a major force in digital marketing.