Introduction to the world of remarketing

Introduction to the world of remarketing

Search engine people

Have you ever visited a website, only to find its results seem to follow you as you continue your exploration of the World Wide Web?

Have you ever browsed for shoes on Amazon, only to see the same results in an ad on Facebook, CNN, or ESPN?

No, you are not being stalked – not maliciously, at least – this is a form of internet marketing called “remarketing,” and it’s rapidly growing in popularity as more and more businesses place emphasis on their virtual marketplace. Remarketing is a tool that allows websites like Amazon or 6PM to target a specific audience – who have previously visited their site – as they continue to surf the web.

Read more…

Leave a Reply

Your email address will not be published. Required fields are marked *