10% of TV ads could be programmatic by 2017

10% of TV ads could be programmatic by 2017

Beet.TV

While so-called “programmatic” techniques for controlling, planning and trading online ads have gained traction in display advertising, the concept is slower to reach the same penetration in video and TV. But the prospect is set for wider adoption after a year in which many ad tech platforms “postured” about their capabilities, according to Adap.tv programmatic SVP Dan Ackerman.

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