Coming soon: a programmatic native standard that will change the industry

Coming soon: a programmatic native standard that will change the industry

AdExchanger

Now we are at a point where the worlds of native ads and RTB will merge with the upcoming release of a new standard called OpenRTB 2.3.

The launch of OpenRTB 2.3 is an inflection point for the native industry that will unleash a flood of new development on both the supply and demand sides as they build support for it.

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