Ad exchange OpenX says it’s battling ad fraud head-on

Ad exchange OpenX says it’s battling ad fraud head-on

Wall Street Journal

OpenX, an up and coming ad exchange rival to Google, declares that it is focused on combating ad fraud in the marketplace. The Wall Street Journal recently interviewed OpenX CEO Tim Kadogan to gain a sincere look at what transparency and viewability means in the marketplace.

Image courtesy of WSJ

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