If you type the word “programmatic” into Google you will see more than 10 million results. It’s crazy to imagine that a new way of media buying and targeting has caught on like wildfire to the point where even print is now being programmatically sold. The efficiencies in media buying that programmatic offers have changed almost every consideration and operational process we have used in the media buying business. It’s exciting.
While programmatic buying can improve your online (and now offline) media spend, did you know it can also be used to validate brand target groups?