How recent holiday sales are driving dynamic creative

How recent holiday sales are driving dynamic creative

iMedia Connection

In the wake of programmatic, marketers are now able to leverage massive amounts of data to make more efficient and effective media buying and targeting decisions than humanly possible. During the holidays, it is critical marketers hold nothing back from their arsenal of ad tech solutions available to them. Dynamic creative is the last piece of the puzzle to tie it all together within the creative elements and bridge the gap. 

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