How to separate the ‘value from the noise’

How to separate the ‘value from the noise’

The Drum

Rockabox founder and chief executive and DTA judge James Booth talks about the importance of separating the value from the noise when it comes to programmatic trading. 

“I see the current challenges as being separating the value from the noise. Brands have a tough time trying to unpick what’s what in programmatic and there’s a way to go before the dynamic shifts in their favour. Whether it’s transparency driving better trust that’s then complicated by third party auditing solutions that misinform, to advances in technology limiting reach, the challenges remain…”

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