A year of living programmatically: What we learned when we went all-in on automation

A year of living programmatically: What we learned when we went all-in on automation

Digiday

As the first Top 35comScore publisher to shift to a programmatic media model, Digiday didn’t expect an easy path.

This article showcases the various problems and successes Digiday faced on the route to becoming a publisher in the programmatic space. It also highlights how they built their team. 

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