Nielsen prepares for a programmatic showdown

Nielsen prepares for a programmatic showdown

Nielsen

As advertisers rapidly abandon gross rating points for targeted programmatic buys, legacy researchers such as Nielsen are forced to adapt. The ratings giant has apparently made a bold step in that direction today by agreeing to acquire Exelate, a data exchange used by agencies to inform programmatic ad buys.

Read more…

Leave a Reply

Your email address will not be published. Required fields are marked *