Baba Shetty, Digitas LBi Chief Strategy and Media Officer, had a candid conversation on programmatic advertising’s future from with Jay Sears on MyersBizNet. Baba shared some wisdom we thought you might enjoy, highlighted below:
SEARS: How can advertising automation help the strategy and planning functions (directly or indirectly) at an advertising agency?
SHETTY: The operational inefficiencies of media buying that did exist and still do to this day are dumbfounding. Automated buying or programmatic is helping ease some of these time constraints on our planners.
Read more of this interview at MyersBizNet.