Getting to know you: The key to 1:1 marketing

Getting to know you: The key to 1:1 marketing

ClickZ

What tops the marketer’s “wish list” these days? I’d say the answer is easy. We have access to the data, analytics, and tools necessary for 1:1 marketing. Increasingly, consumers accept nothing less. But executing on its promise often feels like searching for small needles in a haystack of data.

Read more…

Leave a Reply

Your email address will not be published. Required fields are marked *