Is this the start of programmatic TV?

Is this the start of programmatic TV?

MediaPost

The “i” campaign, which kicked off at the weekend, is very interesting because it shows how data can lead to a decision on which creative is shown (and that’s interesting in its own right) and also because it’s easy to see how this could be the early days of programmatic TV through which audiences watching on smart devices are treated in the same way as when display reaches them on a Web page…

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