Programmatic Fact vs. Fiction

Programmatic Fact vs. Fiction

ClickZ

With programmatic growth projected to reach a spend of $14.88 billion in 2015, it may seem surprising that there are some major mental barriers that roadblock publishers and advertisers from investing their time and money programmatically. Programmatic buying has preconceptions for both sides of the equation that unfortunately are more fiction than fact. Publishers and advertisers alike need to take a closer look at some of the “obstacles” that may be preventing them from taking advantage of one of the biggest technological advancements in digital advertising.

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