Programmatic TV Is A Job Creator

Programmatic TV Is A Job Creator

MediaPost

With each week, it seems that more TV networks and media agencies are embracing the future of programmatic TV. The benefits for TV advertising are simple and straightforward: Automation and audience data benefit all the players in the ecosystem. But now the question on many minds is coming up with greater frequency, often in a hushed aside, “Is this all really a job killer?” The answer is “No.”  Programmatic TV will not kill jobs. In fact, just the opposite is true. Programmatic will create jobs in TV advertising.

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