Programmatic TV driving multi-screen conversation

Programmatic TV driving multi-screen conversation

Videology Group

One of the best explanations of the three must-have components of programmatic TV came from Mediabrand’s Todd Gordon, who said programmatic must include high quality data, a tech platform to facilitate the buys, and inventory that can be bought on a granular basis.  He also urged, “Let’s stop talking about it, and start doing…”

Read more…

Leave a Reply

Your email address will not be published. Required fields are marked *