What’s really going on with programmatic ad data?

What’s really going on with programmatic ad data?

Chief Marketer

Ad spend data from programmatic has become increasingly problematic. Even the Wall Street Journal, which depends on online ad spending, has very publicly recognized the advertising industry is facing a crisis with how they use this new technology.

While digital advertising budgets hit $50 billion last year, fewer buyers are getting the kind of customer engagement they thought they were paying for. It appears around 36% of ads are being viewed only by bots and sites generating false page view numbers, according to the WSJ.

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