ypSearch marketplace brings programmatic local

ypSearch marketplace brings programmatic local

Search Engine Watch

YP is making keyword bidding local with its new ypSearch Marketplace, which aims to push national brands to local markets.

The ypSearch Marketplace will allow brands to programmatically bid on cross-device keywords. It will also enable marketers to use geo-location targeting to push destination-targeted information in order to drive online-to-in-store sales, much like another of the brand’s recent offerings, the Cross Device Retargeting tool that delivers search-based local ads that travel from desktop to mobile.

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