6 questions to ask your programmatic audience targeting partner

6 questions to ask your programmatic audience targeting partner

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With Nielsen’s recent acquisition of eXelate, it seems a fine time to talk about audience data – how to use it effectively for targeting, and how to ensure that this data works for your campaigns.

Whether you’re working with programmatic partners to create and target custom audience segments, or activating a mix of existing first- and third-party segments, here are six questions to ask any potential programmatic media partners to ensure your campaign performs:

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