Why programmatic ad buying is (currently) problematic

Why programmatic ad buying is (currently) problematic

Forbes

Any screen-video programmatic is likely the future of our industry, with the promise of one-stop efficient buying of multi-screen inventory dramatically simplifying a complex process. Yet the current model is not fully baked.  The industry is barely recovering from a CPM free fall in display because of the aggressive use of exchanges. Both publishers and advertisers have reason to be wary.

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