Programmatic inventory isn’t black or white

Programmatic inventory isn’t black or white

Click Z

During the last few months the industry has experienced yet another tidal shift in how buyers and sellers think about transacting on digital media. The rise of the private marketplace (PMP) and the fall of the open exchange has been caused by fear and chaos created in part by the media, start-ups looking to exit, and of course sellers looking to create advantage for themselves with clients/agencies. However, all of this fear is not unwarranted.

Read more…

Leave a Reply

Your email address will not be published. Required fields are marked *