Data: the key to seamless marketing in a multichannel world

Data: the key to seamless marketing in a multichannel world

AdExchanger

Customer expectations have fundamentally changed. Today’s consumers expect to be understood and spoken to as individuals. They want relevant content and offers. They expect to be engaged through their preferred channels at the right times but with respectful frequency.

Marketers must meet those expectations if they want to win and keep customers in a world where the competition is never more than a few clicks away.

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