Prediction of ‘good’ programmatic future amid measurement and transparency concerns

Prediction of ‘good’ programmatic future amid measurement and transparency concerns

The Drum

The Drum caught up with independent consultant and former Kellogg’s digital marketer Alex Tait ahead of his judging duties for the annual Digital Trading Awards (DTAs), created to reward best practice and transparency in the digital ad ecosystem, to discuss his predictions for a positive programmatic future.

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