Beyond the buzzword: programmatic

Beyond the buzzword: programmatic

Business 2 Community

It’s easy to get jaded by the marketing industry’s penchant for inventing new words. We’ve all rolled our eyes at marketers throwing around slang as if they’re earning some sort of merit badge.

But outright ignoring buzzwords is a mistake. Sometimes, they denote important new concepts and valuable ideas that really domatter for content marketing success.

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