Guest Contributor Guidelines

Our audience is hungry for knowledge. Feed them fact-based writings and best practices they are sure to devour.

What are some interesting trends and developments shaking up programmatic and the world of digital marketing as a whole? What insights do you have on doing programmatic advertising better?  Tell all. Hold the promotional spiels and sales pitches, please.

Here are some topic categories we love:

  • Retargeting tips
  • Attribution modeling ideas
  • IoT (Internet of Things) as applied to marketing
  • Open Exchanges vs. Private Marketplaces
  • Issues impacting ad inventory pricing and availability
  • Differentiated, proprietary data sources
  • Legislation impacting digital advertising industry
  • Programmatic TV
  • Premium video inventory opportunities and concerns
  • Competitive issues facing Programmatic players, i.e. new entrants, mergers and acquisitions…
  • Programmatic problems, i.e. transparency, ad fraud, viewability
  • Programmatic industry opportunities
  • Outlook reports
  • Best practices  for publishers, brands, and agencies
  • New targeting techniques
  • Anything pertaining to mobile display ads and targeting
  • Tips for digital display creative
  • Tips for utilizing first party data in programmatic campaigns

We prefer articles 400-600 words in length and seek weekly, bi-monthly, or monthly contributors. Feel free to reach out for guidance. We are more than happy to answer any questions along the way.

– Programmatic Advertising.org

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