AOL bolsters programmatic TV targeting with fourthwall media

AOL bolsters programmatic TV targeting with fourthwall media

PR Newswire

AOL (NYSE: AOL) and FourthWall Media today announced an expanded licensing agreement that provides for a wider, more granular pool of data for targeted television advertising. AOL was the first to onboard FourthWall Media’s data in 2011 and a larger set, which includes viewer information from approximately two million US households across 90 DMAs, will be available through AOL’s video buying platform.

“Data and the activation of data through automated platforms is at the center of our strategy, particularly in television,” said Dan Ackerman, Head of Programmatic TV at AOL Platforms. “We are thrilled to expand our partnership with a key data partner in FourthWall Media, providing raw, second-by-second, matchable viewing data to enable more narrowly targeted brand messages within TV programming and ultimately drive measureable business outcomes.”

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