TiVo and clypd partner to enhance programmatic TV advertising sales

TiVo and clypd partner to enhance programmatic TV advertising sales

Sys-Con Media

TiVo Research and Analytics, Inc. (TiVo Research), a subsidiary of TiVo Inc. (NASDAQ: TIVO), and clypd, a sales platform for media owners that enables programmatic TV advertising, today announced the incorporation of TiVo Research’s data products, including the True Target Index, into clypd’s product offerings to help media owners understand their audiences’ media consumption patterns well beyond the industry standard demographics. Users of Tivo Research data now have a mechanism to go directly from analytics to targeted investment in television against their optimal desired audience.

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