5 burning buyer questions about programmatic, answered!

5 burning buyer questions about programmatic, answered!

Digiday

Like all healthy relationships, a little communication can go a long way in keeping both parties completely satisfied and working toward the same goals.

So in the spirit of transparency, we brought a handful of buyers to the table to clear the air on a very important topic: programmatic quality. Jen Witt, director of yield optimization at dating publisher Match Media, answers their questions about her approach to inventory, proprietary data and more below.

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