Media buyers are more equipped than ever to handle programmatic media. The self-service user interfaces (UIs) of DSPs empower media professionals to truly bid on the right impressions at the right time. The problem is the process isn’t streamlined: full access comes from using many platforms. It makes the programmatic marketplace inefficient. There are huge ad tech opportunities for centralizing programmatic buys into a single platform.
There are lots of programmatic buying platforms to choose from, each with distinct use cases.