UI Fatigue: The need to centralize programmatic access

UI Fatigue: The need to centralize programmatic access

MediaPost

Media buyers are more equipped than ever to handle programmatic media.  The self-service user interfaces (UIs) of DSPs empower media professionals to truly bid on the right impressions at the right time.  The problem is the process isn’t streamlined: full access comes from using many platforms.  It makes the programmatic marketplace inefficient.  There are huge ad tech opportunities for centralizing programmatic buys into a single platform.

There are lots of programmatic buying platforms to choose from, each with distinct use cases.

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