Have you noticed the term “programmatic” popping up more and more often in marketing conversations? If the word isn’t clear to you yet, you’re not alone. A survey in 2014 by the Association of National Advertisers found that almost 40 percent of marketers were unfamiliar with the concept. The most basic explanation? Programmatic ads are purchased online.
Let’s talk programmatic: RadiumOne’s Rupert Staines discusses the role of humans in programmatic PT 2