A programmatic prediction that actually came true: B2B marketers get custom platform

A programmatic prediction that actually came true: B2B marketers get custom platform

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In an RTB Insider post in late 2014, Turn’s SVP of Business and Corporate Development Maureen Little predicted that in 2015, custom programmatic technologies would be applied to new verticals, including CPG, B2B and financial services, to name a few.

And while programmatic was being used in all of those verticals prior to 2015, at least one part of Little’s prediction is coming true: B2B marketers are now getting custom programmatic technologies.

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