4 factors that are holding back programmatic

4 factors that are holding back programmatic

Digiday

We all hear the stats: More than half of digital display advertising, or nearly $15 billion, will be sold programmatically this year. But obscuring those big numbers are industry forces holding back programmatic.

Publishing, agency and vendor representatives hashed out the issues at a Varick Media Management programmatic event Wednesday. Here are four things that emerged as challenges that are keeping the automation of ad sales from growing even faster:

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